Public Image Resources

What is Public Image?

Rotary's public image is what people outside of Rotary think of when they hear our name. But name recognition is just the start. Our public image is shaped by the actions of our members, the activities we engage in, the impact we have, and more.

A strong public image promotes trust and encourages people to engage with us. We can help build our public image by sharing stories that show us as people of action and inspire others to get involved.

Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.

Getting Started with the Brand Center

Brand Center

You’ll find many resources to help you promote Rotary in your community and show the world that we’re people of action. The Brand Center is organized into three sections: Our brand — Learn about the elements that make up our brand, how to promote Rotary and your club, and how to use our People of Action materials to strengthen Rotary's brand.

Learning Center

Take advantage of a wealth of training materials designed to help you learn new skills and become more successful in what you do. Requires login to your My.Rotary account. Learning Center Public Image Courses:
  • The Rotary Brand
  • Building Rotary's Public Image
  • Our Logo: Representing Rotary
  • Promoting Your Club as People of Action
  • Public Relations & Your Club
  • Promoting Rotary on Social Media

Join our Community!

District 7430 Public Image Facebook group is a private community is dedicated to boosting our public image through idea-sharing, resource-sharing, and collaboration. Whether you're a PR pro or new to promoting Rotary, join us to exchange insights, ask questions, and grow together. Let's shape the narrative of Rotary District 7430 and make a lasting impact in our communities. Join the conversation today!
Share Your Rotary Story!
Sharing your Rotary story is a powerful way to enhance our public image and strengthen our community impact. Sharing your Rotary story is not just about personal reflection—it's about leveraging the power of storytelling to foster connection, inspire action, and ultimately grow our public image for the betterment of communities worldwide.
Got Public Image Questions? Connect with our District Public Image Team
Amy Sheller (Chair), Gail Landis, Marlene Heller,  Janet Kolepp, Karin Suttman, Gwenn Carr, Mark Call
District Public Image Chair / Amy Sheller
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