The Bethlehem Downtown Rotary Club began its March for Membership in the month of March, of course, with an electronic billboard campaign.
Several Rotarians who work for Bethlehem organizations were asked to underwrite the billboards for a very modest fee ($100) to offset the $500 nonprofit rate for a digital billboard campaign across the Lehigh Valley. Six Rotarians were featured on digital billboards for a three-week period and their organizations were excited to have their logos appear on the billboards. The campaign gave the club great visibility and added $100 to the club's budget for the year.
The featured Rotarians are now famous in our community, and they have had many conversations with others about their role in Rotary and what our club is about. We hope that the campaign increased interest for membership to other Rotary clubs in the Lehigh Valley as well.
