MEMBERSHIP

Leveraging Our Strengths to Boost Membership Engagement

by Valerie Deneen

 

For many Rotary Clubs, boosting membership engagement can be challenging. One approach shared by leadership expert Dr. Marcus Buckingham argues that focusing on developing strengths (instead of trying to improve weaknesses) leads to higher engagement, productivity, and satisfaction.

How Can We Apply This to Our Clubs?

• Identify and Use Member Strengths: Create a brief survey asking club members to list their top three strengths or request that members take the High 5 Strengths Test. Use the results to invite members to take on roles or join committees where they can make the biggest impact.
• Build on What's Already Working: Collaborate with other clubs to share ideas for successful fundraisers and service projects rather than create new events from scratch.
• Leverage Community: Use our well-established community relationships to develop meaningful projects and attract new members.

We can work together to create Rotary Clubs where members feel valued and connected by embracing a strengths-based approach to membership engagement.

Has your club tried a similar approach? Feel free to email me at vdeneen@gmail.com to share your insights and experiences. I would love to hear from you!