Public Image
Public Image Resources
What is Public Image?
Rotary's public image is what people outside of Rotary think of when they hear our name. But name recognition is just the start. Our public image is shaped by the actions of our members, the activities we engage in, the impact we have, and more.
A strong public image promotes trust and encourages people to engage with us. We can help build our public image by sharing stories that show us as people of action and inspire others to get involved.
Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.
Brand Center
Learning Center
- The Rotary Brand
- Building Rotary's Public Image
- Our Logo: Representing Rotary
- Promoting Your Club as People of Action
- Public Relations & Your Club
- Promoting Rotary on Social Media
Join our Community!
Public Image Made Practical: Broaden Your Impact
Rotary Brand Center
The Learning Center
Public Image Webpage
Websites
Social Media
Newsletters
Elevating Our Voice: Branding and Storytelling in Action
Discover valuable insights and practical resources on:
Branding Storytelling
Visual storytelling (photos)
Visual storytelling (video)
Using social media to share stories
Public Image District Contacts & Resources
Resources to Promote Your Club & Impact Your Community
Our image is shaped by the actions of our members, activities we engage in, and our impact. Here are some Public Image essentials to help the public and our members understanding of Rotary.
- Connect with Brand Center
- Use the Learning Center
- Share Your Rotary Story & Impact
- Expand Your Digital Presence
- Websites, Newsletters, Social Media
- Join Zone Public Image Award Challenge
Zone 28 & 32 Public Image Award Information: https://portal.clubrunner.ca/50077/sitepage/public-image/public-image
Enhance engagement
Use Storytelling Strategically to Amplify your club’s message
Expand Your Reach
ClubRunner provided a series of free webinars to help you brush up on your skills and knowledge, the training covers all major aspects of ClubRunner. All the tutorial recordings can be found by clicking below.